a modern, on-demand platform for CDL drivers

Growth Lead

Growth Lead
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Salary Range
$0K - $0K
November 2, 2021
Hiring Contact

Haul is building a labor marketplace that provides trucking companies in the US with a pool of vetted, on-demand truck drivers to operate their trucks.
Founded by Uber alumni and venture backed, Haul is looking to rethink the employment model of 3.5 million trucker drivers and support a $800 billion trucking industry in the United States.
Haul maintains office hubs in the Bay Area and Denver, CO.

The Role
As Growth Lead you will lead our driver acquisition team and own new driver acquisition across channels, including optimizing existing channels and piloting / scaling new channels. You will be responsible for delivering against new user growth goals across segments while maintaining strong unit economics. You will monitor daily and weekly metrics, proactively identify issues and opportunities, and use creative problem solving to scale new user growth. You will partner with Marketing, Onboarding, Marketplace, Payments, Product, and other teams as relevant to achieve your goals.

You Will

  • Own our acquisition strategy and drive growth by launching, scaling, and optimizing various acquisition channels including online ads, SEM, SEO, paid social, referrals, ambassadors, affiliate partnerships, and whatever else you can think of
  • Design and launch new acquisition channels to deliver 1M+ workers on our platform and beyond
  • Build a culture of high velocity testing and experimentation with the goal of continuously optimizing growth and efficiency overall and across channels (e.g. ad copy, landing pages, channel mix)
  • Partner with Marketing, Onboarding, Payments, and Product to refine the overall partner journey and optimize both funnel conversion and velocity
  • Measure the effectiveness of various channels and identify opportunities for scaling and improvement
  • Build and lead a high performing growth team, borrowing best practices from across the industry
  • Use tools like Google Sheets, SQL, and whatever else you will need to gather and analyze data to develop insights and inform decisions


  • You will be a great fit for this role if you get excited about designing user journeys and scaling new user growth, are a self starter, and enjoy using a test-measure-learn approach to optimizing efficiency and effectiveness.
  • You have 4-7 years of work experience in related roles (e.g. user acquisition / retention, growth marketing, product growth), and experience leading / managing teams
  • You are committed to our mission of empowering workers with technology
  • You are a self starter with high energy and proven ability to roll up your sleeves to get things done
  • You have excellent communication skills and the ability to communicate with anyone -clients, executives, team members, hourly workers
  • You live and breathe data, using data as the cornerstone for all your decisions
  • You have advanced spreadsheet skills (e.g. Excel, Google Sheets)
  • You have experience with SQL or a strong willingness to learn

Benefits & Perks

📈 Stock options and competitive compensation package

🏝 Flexible personal time off

🩺 Health, Dental and Vision Insurance

🏦 Employer-sponsored 401k

Haul supports a "hybrid" office model where team members work in the company's offices for at least three days per week and elsewhere for the rest of the week.
For an all-remote position, we're putting a lot of thoughts on building an all-inclusive remote environment. Prioritizing documentation over verbal communication, asynchronous vs. in person.
You made it to the bottom!
The bottom line is we're a small team and we're onto something here. Send us a note and learn more!

About The Company

a modern, on-demand platform for CDL drivers

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