Rent smarter. Landlording made easy.

Product Marketing Manager

Product Marketing Manager
Salary Range
$97K - $106K
March 19, 2021
Hiring Contact


A little bit about us

At TurboTenant, our mission is to equip independent landlords with the tools to build positive relationships with their renters and provide them an authentic rental experience. We believe in the genuine desire and ability of landlords to provide great homes for renters. We are proud that over 250,000 independent landlords have chosen to manage their rental process with TurboTenant.

If you join us, you can look forward to working in a fast-paced, performance-driven startup environment. We’ve all got more work to do than hours in the day, but you’ll be making a big impact on both the company and the lives of our users. There is no shortage of opportunity for a self-starter who takes ownership of their work and can execute.

Our TurboTenets:

  • Make an Impact
  • Sharpen Each Other
  • When in Doubt, Go For It
  • Be Intentional
  • Embrace the Plunge(r)

Who we are looking for:

We are looking for our first Product Marketing hire to lead Product Marketing efforts at TurboTenant. In this role, you will be a member of our marketing team and report to our Sr. Director of Marketing. You will work closely with our Product, Design and Engineering teams in all aspects of strategy, messaging, positioning, storytelling, go-to-market execution, and analysis. Your main goal will be to increase conversions and feature adoption. This role is highly strategic and creative; it requires leveraging user insights, brand insights, and product data to build an innovative product marketing strategy and bring it to life through creative messaging and tactics. You will be the voice our landlords will know and love.

As a Product Marketer you will:

  • Be the voice of our customer and an expert on their end-to-end journey to become a TurboTenant user
  • Partner with Product Management to develop positioning and messaging to differentiate TurboTenant in the market and help move potential customers through the conversion funnel
  • Conduct research on the market and our competition to identify trends, pain points and opportunities for growth
  • Partner with channel owners to define, manage, and activate the necessary components to bring a campaign to market
  • Write and edit messaging on TurboTenant.com as well as in product
  • Utilize data to make decisions on segmentation, timing, and targeting
  • Utilize behavior analytics as well as user research to improve feature adoption within the product


  1. Customer obsessed and are excited to directly speak with our landlords to collect feedback, and describe solutions that solve their true problems
  2. Extensive email marketing and in-app messaging experience
  3. Track record of using data and user research to make meaningful improvements
  4. Expert-level writing skills for landing pages, in-app messages, emails, and product education
  5. Find yourself equally comfortable working with the Product Team as you do the Marketing Team
  6. You have a basic understanding of product design principles or have worked with a Product Designer in the past.
  7. Experience working with behavior analytics platforms, preferably Google Analytics and Mixpanel
  8. Leadership skills. As the first Product Marketer, not only will you be the external voice of our product, but you will also be our landlord’s internal champion with the ability to clearly communicate the value you provide.
  9. You don't need to have a certain degree or a specific amount of experience. We care more about your work ethic, product sense, attention to detail, communication skills (especially written), a history of coworkers that loved working with you, and an eye for great product experiences.

TurboTenant is located in beautiful Fort Collins, Colorado, and we would love it if you were too. Our marketing team aims to meet in the office a couple of days per week for in-person meetings (when it is safe again for in-person meetings).


We want everyone to say “I am doing the best work of my career at TurboTenant.” We put effort into building real relationships between team members. We believe the two most important things we can provide our team members are:

  1. An environment that will push you to reach your potential.
  2. The opportunity to make a big impact on both TurboTenant and the proptech industry.

That being said we're also proud to offer:

  • Competitive Compensation and PTO package
  • Comprehensive medical, dental and vision plans - with some individual plans covered at 100%
  • Paid birthday off
  • 401k Matching
  • Annual bike tune up reimbursement
  • Generous equipment budget
  • Equity - an owner’s mindset is a big part of being a member of the TurboTeam.

Compensation range for this position: $97k - 106k

Additional Information

TurboTenant is proud to serve a diverse group of landlords and renters. We strive to reflect that diversity within our team. Employment at TurboTenant is based on merit, competence, performance and business need. TurboTenant celebrates being an equal opportunity employer and never discriminates based on race, color, genetic information, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity, pregnancy or related condition (including breastfeeding), age or any other basis protected by law.

About The Company

Rent smarter. Landlording made easy.

Making listing & marketing rentals, accepting online applications, screening tenants and allowing for online rent collection free and easy for independent landlords.

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